After its separation with Tata Motors in sales front in 2013, Fiat set up its own dealerships which expanded to more than 140 over a period of time. Separation with Tata was termed as a big mistake by many experts. Before the separation, Fiat cars were sold in Tata’s showrooms which provided more market exposure & brand reliability of Tata came as a plus point.
With no new products, the dealers were not able to sell the models which is leading to losses. As per MotorOctane, 25% of the dealers have already sent notices to the company. Some of the leading Fiat dealerships in Pune & Delhi have also closed down their dealerships.
Fiat is trying its best to push its sales by introducing performance brand Abarth into India. It is also going to launch performance versions of Punto Evo & Avventura with slight modifications to attract new customers.
Recently, Fiat has committed an investment of Rs 1768 crores in its Ranjangaon Plant for the production of its Jeep models. The new plant will cater for both domestic & export needs