Genesis Luxury Brand will launch six models by the end of this decade and the first model to be rolled out under Genesis brand is expected to launch in December 2015.
Hyundai Motors today announced that it has decided to split the Genesis brand from Hyundai and will promote it as a single brand. Until now, the Genesis was associated as Hyundai’s top end luxury car. It is also said that the Genesis Cars will have major difference in terms of Styling with respect to Hyundai models.
It is said that the current wing-type logo seen in the logo will be re modified to form a new logo. The new models under this brand will have nomenclature with a number after the letter G. (For Example G3, G5.) This is some thing similar to what Audi & BMW use for their models.
It is to be seen whether these Cars will be sold through different dealerships network. Till now the Genesis Sedan is sold within Hyundai dealerships.
As far as Indian market is concerned, we may not see any models under Genesis brand coming into India, until some time. Though there were some speculations earlier about the launch in India. We doubt it as it is only available in Petrol, where the luxury segment mostly finds diesel takers.