J.D Power conducted the 2015 India Automotive Performance, Execution and Layout – APEAL Study .
What is J.D Power APEAL Study?
The India APEAL Study is being conducted by J.D Power since 17 years. According to this survey, a study is conducted to know how gratifying a new vehicle is to own and drive based on the opinions from the recent buyers of that vehicle. The index score is based on 1,000 point scale and a higher score indicates high satisfaction.
Highlights of the 2015 APEAL study are :
- Overall average APEAL score this year is 846 which is down by 8 points compared to previous year
- Exterior styling is the most important factor in deciding the vehicle appeal for the fourth consecutive year
- Customers are more satisfied with newly launched vehicles compared to carry over models
- Satisfaction with overall vehicle Appeal leads to loyalty
- Fitment rates of various infotainment, safety and driving convenience increased among the customers
- Vehicles fitted with features are more appealing
- Hyundai Eon is the most appealing vehicle in the entry compact segment
- Hyundai i10 is the most appealing vehicle in the compact segment
- Toyota Etios liva and Vento are appealing in the Premium compact and Entry midsize segment respectively
- Innova and XUV5OO stands top in the most appealing vehicles for MPV and SUV segments respectively
- XUV5OO got the highest APEAL score of all the vehicles
Hyundai has more vehicles in the Top of segment lists with 3 vehicles (Eon, i10 and i20) making into top. Toyota has 2 vehicles in the Top i.e Innova and Liva. SUVs are more appealing compared to another segment vehicles with the score of 859 while Entry compact segment scored less among all with just 823 points.
The APEAL Study is based on evaluations done on 8,428 owners of new vehicles. These customers purchased their vehicles between November 2014 and July 2015. The study is conducted across 30 Cities PAN India.
You can download the complete report here :http://www.jdpower.com/press-releases/2015-india-automotive-performance-execution-and-layout-apeal-study