Chevrolet India is planning to launch Next generation Cruze in the late 2016. It will be the third launch from the Chevrolet in the next year. Other two products which are expected from Chevrolet are Spin MPV and sub 4m SUV.
Chevrolet is having rough time in India with sales dropping down. GM India has poor service network and not very competitive models in its line-up to fetch volumes. Recently launched Trailblazer also couldn’t bring the luck to Chevrolet. Chevrolet India stopped producing Spark and Captiva as they have reached the end of their lifetime.
So now the Chevrolet India is banking on upcoming launches in 2016 with MPV, <4m SUV and next generation Cruze. Next generation Cruze is developed on all new platform which will be used for future products in the GM lineup too. The premium hatchback and other C-segment sedan are expected to be pinned under this platform. Next generation Cruze is expected to be powered by 1.7L diesel engine and the present 2.0L diesel engine is also expected to be offered along.
Chevrolet need to concentrate more on their network capabilities before launching new products. Poor network is the biggest road block for the success of even good products. We hope GM develop their reach and service capacity in India and these new products will bring back success once it enjoyed in the Tavera times.