Maruti S-Cross which is launched in August 2015 couldn’t set the sales charts on fire like any other Maruti car. It instead set its own sales on fire with ridiculous pricing. It is launched at a price range of 8.3 – 13.8 lakhs (ex-showroom Delhi). Customers couldn’t accept the vehicle as an SUV as it looks more like a raised hatchback. The availability of vehicle only in premium NEXA showrooms further hampered the reach of S-Cross. Considering these factors, huge discounts on Maruti S-Cross are being offered.
S-Cross averaged around 3,300 units over the last few months. In the month of November the sales of S-Cross dropped below 2,500 raising warning bells for Suzuki.
Maruti was not satisfied even with the initial sales performance of S-Cross which led to dealers giving discounts up to 1 lakh even from the month of September itself. Now with sales not encouraging they further increased the discounts to around 3 lakhs in cities such as Mumbai, Delhi and Hyderabad. Dealership are also providing free accessories such as Garmin navigation system and alloy wheels etc for delta variants.
This clearly shows that S-Cross will be the biggest lesson for Maruti in 2015. Hyundai will be enjoying behind the screen with a giant silhouette of Creta in the front. It also proves the case that in this giant rival of SUVs, Creta won and S-Cross lost. However, if Maruti had come with better design for S-Cross then the story would have been completely different.