Tata Indica was launched in 1998 and later when Tata pumped in the petrol engine with 90bhp, they named the next Generation as Vista and not the Indica Vista. With the HorizonNext strategy of Tata, came whole new products Bolt, Zest with new styling and advanced features. With discontinuation of Tata Vista and Manza shows that Tata is looking to shade away its older models and focus on new models.
According to Girish Wagh, Senior Vice President, Programme Planning and Management for Passenger Cars at Tata Motors, both Tata Vista and Manza have been discontinued citing to poor demand.Even the sales data released by SIAM (Society of Indian Automobile Manufactures) shows zero dispatches for Vista and Manza since July 2015.
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Currently, Indica and Indigo eCs are sold only for commercial market, showing Tata’s focus on loosing its image as taxi manufacturer. With Indian market expected to grow to 9 million units by 2026, majorly contributed by personal car buyers, it is very important for Tata to focus more on new and technological advanced products. Recently, Tata announced that they will be launching two new products every year till 2020. The upcoming products from Tata’s stable are Zica hatchback, Zica sedan, Nexon Crossover and the Hexa.