Mahindra & Mahindra ltd., the country’s leading SUV manufacturer has announced that its recently launched compact crossover KUV100 has crossed 21,000 bookings in just one month. The Mahindra KUV100 has received a remarkable 1.75 lakh enquiries and more than 2.7 million visits on its website since its launch in January 2016.
The KUV100 has been conceptualized and developed with an aim of creating a new segment SUV at an attractive price point and has appealed significantly amongst youth and first time car buyers. It remains true to the tough and rugged Mahindra DNA, thanks to its dynamic design, and aggressive SUV stance. Furthermore, the car has set a new benchmark with its robust styling, premium interiors with cabin space and flexi 6 seater & 5 seater options, world class safety, accessible technology, excellent performance, high fuel efficiency.
Commenting on KUV100 booking milestone, Mr Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd. said, “We are delighted with the number of KUV100 bookings received within just a month of its launch and would like to thank our customers. The large number of enquiries and 21,000+ bookings, reaffirm the immense popularity KUV100 has garnered in such short time. With the launch of the KUV100 we have pushed the boundaries to create a new segment of SUVs as a superior alternative to compact cars and that has resonated well with our customers. What is also very encouraging is that almost half of our bookings are for the KUV100 petrol variant. Further, we are putting our efforts to serve the customers faster by increasing the capacity, as was shared during the launch.”