Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The former Paris Saint-Germain striker will star in a video clip that highlights his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
Coincidentally, both Volvo and Ibrahimovic are in the process of starting fresh. The automaker is in currently reshaping its image, while the football player recently left Paris Saint-Germain and is about to sign for Manchester United, allegedly.
This isn’t the first time Volo Cars and Zlatan are involved together. In 2014, the all-time top goalscorer for Sweden starred in a marketing campaign to promote the XC70. The edgy video clip saw Zlatan diving into an icy lake and hunting in remote Swedish forests, which was meant to illustrate the demanding conditions that Volvos are built to endure.
Watch the video xc70 video feat. Zlatan Ibrahimovic from here: