Audi is planning to enter the Indian electric vehicle (EV) market. Audi may be using A3 e-Tron for its Indian electric vehicles debut. A3 e-Tron is a plug-in hybrid electric vehicle (PHEV) that combines the sportiness and luxury you expect from an Audi with the benefits of a hybrid. The A3 Sportback e-Tron can operate on pure electric power, gas power or a combination of the two.
The electric motor delivers 243 lb-ft of torque for nearly instantaneous response and an incredibly quiet and smooth drive. Combined with the gas engine, e-Tron delivers an impressive 204 hp for responsive acceleration.The model offers 150 kW (206.83hp) of system power and a purely electric range of 50 kilometres. Combined with the 1.4 TFSI with 110 kW (152.08hp) engine, the car has a total range of 940 kilometres.
Audi’s focus on the Indian hybrid/electric vehicle market will help address any fuel-related issue in India like the diesel ban in Delhi, which is may spread across other Indian states too. Regions like Delhi-NCR and Kerala are key markets for luxury cars too. In addition, Audi’s move may also benefit from the government’s focus to promote electric/hybrid vehicles. India is not a significant electric vehicle market yet, but it could be in the coming years as the government has also laid down a framework to promote this industry.
Mahindra Electric (e2O and eVerito) is the leading player in the mainstream market, with Toyota (Prius, Camry) being a player in the premium segment and BMW (i8) in the luxury/performance segment of the nascent electric vehicle market in India. Tesla is also set to enter India with its Model 3 here. Audi is looking at hybrids and full-electric vehicles “as well” for this market.
Source : AutocarIndia