After three years of regional association with Manchester United, Indian tire maker Apollo has signed a deal to take cooperation between the two on a global level. The Manchester United name is a very valuable brand that many other companies would like to link their products with. The name Apollo Tyres Ltd might not be too familiar to those outside India, but that’s only because the manufacturer has two different brands in its portfolio, with the second one being Vredestein. Apollo currently has production facilities in India and Holland.
Manchester United’s Group Managing Director, Richard Arnold comments: “Over the past three years, we’ve been impressed with how Apollo has taken opportunities after they entered into partnership with us. They’ve also been able to see first-hand what can be achieved when working with us. That has included greater exposure of Apollo’s brand. The range of consumers Apollo has been able to engage with has also increased as it has taken this partnership to more countries, and I’m delighted to say that today this journey has reached its natural conclusion with Apollo joining our family of global partners. We’re proud to have 659 million followers worldwide and look forward to working with Apollo Tyres to help further engage with our fan base.”