Hyundai has always been an advocate of Safe Driving. Hyundai believes the process of safety begins with the driver taking responsibility for their individual actions. ‘Safe Move- Road Safety’ awareness films are unique in nature as they highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in these films revolve around creating innovative content, pressing on to‘#BeTheBetterGuy’ in an adverse situation related to road safety and Behavioral Change.
Road Safety films focus on bringing ‘Behavioral Change’. The key communication focuses on Safe Driving habits related to Use of Seat Belts, Over Speeding, Drunk Driving and Mobile phones usage while driving.
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